← Back
Reformation
REF · listed on the New York Stock Exchange · worth $958.27 million
$16.22
+2.66% on Oct 29
Three insider buys in the last year, $3.06 million in all. None in the last two weeks.
Green dot = an insider bought red = soldA number = that many on nearby days · click a mark to see who, or read the filing
The shares anyone can buy and sell, leaving out those held by insiders and big long-term owners.
15.9M shares
27% of all shares
Shares borrowed and sold by investors who expect the price to drop.
Company insiders
In the last year, three insiders bought Reformation stock and two insiders sold. None of the 3 sales is marked on its filing as planned in advance. The biggest seller was SCSp Refo.
How each buyer's earlier purchases went: the stock about six months later, beside the S&P 500 over the same days. Purchases planned in advance are left out. Past results, not a forecast.
Director
John Joseph Coyle
Bought $3M on Jul 31 — 200,000 shares at $15.00, 75% of what they now own.
No earlier purchases to measure
Director
Zipporah Allen
Bought $52.5K on Jul 31 — 3,500 shares at $15.00, 27% of what they now own.
No earlier purchases to measure
Director
Brigitte Kleine
Bought $3K on Jul 31 — 200 shares at $15.00, 2.1% of what they now own.
No earlier purchases to measure
All reports
Every insider trade and SEC report we hold for Reformation.
Newest first
ReportedTradeInsiderOf their holdingShares @ priceValue
1 more with Pro →Analysts, earnings and news
Analysts' price target
$19.25 average
8 analysts
Analysts' opinions, which tend to run optimistic. Not our forecast or advice.
Profit vs what was expected
1 of 1 quarters above
Q2 '26$0.24 a share+$0.02