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Booking Holdings
BKNG · listed on Nasdaq · worth $124.2 billion
$155.83
−1.73% on Oct 26
No insider bought Booking Holdings stock in the last year. They sold it 232 times, $34.03 million in all. Three members of Congress reported trading Booking Holdings in the last year.
Red dot = an insider soldA number = that many on nearby days · click a mark to see who, or read the filing
The shares anyone can buy and sell, leaving out those held by insiders and big long-term owners.
749.0M shares
97% of all shares
Shares borrowed and sold by investors who expect the price to drop.
Company insiders
In the last year, five insiders sold Booking Holdings stock and none bought. Three of the 232 sales are marked on the filing as planned in advance; most by company executives. The biggest seller was Glenn D. Fogel, CEO AND PRESIDENT.
Planned sales
Form 144 notices filed for Booking Holdings in recent months, beside the Form 4 sales reported after each. A notice says a person intends to sell; it is not a sale.
Chair Robert J. Mylod Jr filed to sell 1,000 shares on 1 Sep; no sale reported yet10b5-1 plan adopted 7 Aug 2025 · Notice on SEC.gov
Executive Vanessa Ames Wittman filed to sell 375 shares on 17 Aug; no sale reported yet10b5-1 plan adopted 2 Jun 2025 · Notice on SEC.gov
Executive Steenbergen Ewout filed to sell 20,000 shares on 12 Aug; no sale reported yet10b5-1 plan adopted 13 May 2026 · Notice on SEC.gov
US Congress
Members of Congress who reported trading Booking Holdings in the last year. They have up to 45 days to report, so the newest trades show up late.
MemberTradeAmountWhose accountTradedReported
All reports
Every insider trade and SEC report we hold for Booking Holdings.
Newest first
ReportedTradeInsiderOf their holdingShares @ priceValue
Sep 1SoldPaulo PisanoSep 1 · Traded Aug 31 · CHIEF HUMAN RESOURCES OFFICER · A trade scheduled ahead of time under a written plan, so its timing was set before the day it happened.3,000 @ $203.48$610.4K
Jul 30SoldRobert J. Mylod JrJul 30 · Traded Jul 29 · Director · A trade scheduled ahead of time under a written plan, so its timing was set before the day it happened.via a trust or family5,000 @ $200.00$1M
Jul 29SoldVanessa Ames WittmanJul 29 · Traded Jul 28 · Director · A trade scheduled ahead of time under a written plan, so its timing was set before the day it happened.1,125 @ $192.00$216K
May 27SoldPeter J. MillonesMay 27 · Traded May 26 · EXECUTIVE VP, GENERAL COUNSEL5,250 @ $165.56$869.2K
May 27SoldPeter J. MillonesMay 27 · Traded May 26 · EXECUTIVE VP, GENERAL COUNSEL7,470 @ $164.64$1.23M
244 more with Pro →Analysts, earnings and news
Analysts' price target
$224.41 average
35 analysts
Analysts' opinions, which tend to run optimistic. Not our forecast or advice.
Profit vs what was expected
4 of 4 quarters above
Q1 '26$1.14 a share+$0.06
Q4 '25$1.95 a share+$0.01
Q3 '25$3.98 a share+$0.14
Q2 '25$2.22 a share+$0.20