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Sonos
SONO · listed on Nasdaq · worth $2.1 billion
$17.75
−7.39% on Oct 30
Ten insider buys in the last year, $31.88 million in all. None in the last two weeks.
Green dot = an insider bought red = sold◆ = company newsA number = that many on nearby days · click a mark to see who, or read the filing
The shares anyone can buy and sell, leaving out those held by insiders and big long-term owners.
98.2M shares
83% of all shares
Shares borrowed and sold by investors who expect the price to drop.
Company insiders
In the last year, two insiders bought Sonos stock and three insiders sold. Four of the 5 sales are marked on the filing as planned in advance. The biggest seller was Karen Boone.
How each buyer's earlier purchases went: the stock about six months later, beside the S&P 500 over the same days. Purchases planned in advance are left out. Past results, not a forecast.
10% owner
Coliseum Capital Management
Bought $7.67M on Feb 4 — 494,719 shares at $15.50, held through a trust or family, 3.2% of what they now own.
4 of 5 earlier purchases did better than the S&P 500
Chief Executive Officer
Thomas Conrad
Bought $1.01M on Nov 17, 2025 — 62,325 shares at $16.17, 20% of what they now own.
1 of 1 earlier purchase did better than the S&P 500
Planned sales
Form 144 notices filed for Sonos in recent months, beside the Form 4 sales reported after each. A notice says a person intends to sell; it is not a sale.
Director Karen Boone filed to sell 46,766 shares on 25 Sep; sold 46,766 by 25 Sep10b5-1 plan adopted 6 May 2026 · Notice on SEC.gov
Director Karen Boone filed to sell 10,000 shares on 1 Sep; no sale reported yet10b5-1 plan adopted 6 May 2026 · Notice on SEC.gov
Director Julius Genachowski filed to sell 19,855 shares on 29 Jul; sold 39,710 by 29 Jul, more than the notice named10b5-1 plan adopted 18 Nov 2025 · Notice on SEC.gov
Big investors
People and funds that reported owning 5% or more of Sonos, newest first.
Filed by someone who owns 5% or more and may try to influence how the company is run.Coliseum Capital Management15.3%Aug 3
All reports
Every insider trade and SEC report we hold for Sonos.
Newest first
ReportedTradeInsiderOf their holdingShares @ priceValue
Sep 28SoldKaren BooneSep 28 · Traded Sep 25 · Director · A trade scheduled ahead of time under a written plan, so its timing was set before the day it happened.15,000 @ $18.13$271.9K
Sep 28SoldKaren BooneSep 28 · Traded Sep 25 · Director · A trade scheduled ahead of time under a written plan, so its timing was set before the day it happened.31,766 @ $18.12$575.7K
Jul 30SoldJulius GenachowskiJul 30 · Traded Jul 29 · Director · A trade scheduled ahead of time under a written plan, so its timing was set before the day it happened.19,855 @ $17.00$337.5K
Jul 30SoldJulius GenachowskiJul 30 · Traded Jul 28 · Director · A trade scheduled ahead of time under a written plan, so its timing was set before the day it happened.19,855 @ $16.50$327.6K
Feb 25BoughtColiseum Capital ManagementFeb 25 · 10% owner+0.7%via a trust or family118,020 @ $15.25$1.8M
28 more with Pro →Analysts, earnings and news
Analysts' price target
$19.13 average
4 analysts
Analysts' opinions, which tend to run optimistic. Not our forecast or advice.
Profit vs what was expected
2 of 4 quarters above
Q1 '26−$0.02 a share−$0.03
Q4 '25$0.93 a share+$0.25
Q3 '25−$0.06 a share−$0.11
Q2 '25$0.19 a share+$0.04